TV Industry

Apple Collaborating With Will.i.am, TV Execs on Original Show

Apple Collaborating With Will.i.am, TV Execs on Original Show
Image credit: Christopher Perino | Ricky Restiano Photography
1 min read
This story originally appeared on Reuters

Apple Inc.'s widely anticipated first original television show will feature the app economy.

The company is working with musician Will.i.am and two veteran television executives, Ben Silverman and Howard Owens, on the show, an Apple spokesman told Reuters, confirming media reports.

It was unclear how directly the TV show would promote or refer to Apple's own app store, the New York Times, which first reported the development, said.

Apple also declined to reveal the title, financing, timeline, storylines, episode length or how people would be able to access it, the report said.

The new series did not signal a broader ambition to greatly bolster presence in original productions and streaming video, Eddy Cue, Apple's senior vice president of Internet software and services, told the newspaper in an interview.

(Reporting by Ramkumar Iyer in Bengaluru; Editing by Sriraj Kalluvila)

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.