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Whether you are designing your small business’s logo for the first time or looking to give your company a fresh, updated look, it is crucial that your logo matches your company’s overall brand. Some businesses may opt to have their logo represent their creativity, while others may choose to go with a more traditional look to represent their long-standing knowledge. We’ve pinpointed six common brand styles, qualities that make them distinct and design notes on how to make each style a reality for your brand. Here’s how to ensure whichever logo style you choose speaks to the marketplace you’re entering.