My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

Staples Where brands share their insights. What's This?

Does Your Logo Match Your Business?

Does Your Logo Match Your Business?
Image credit: monkeybusinessimages | iStock.com
Find more articles from this series here.

Whether you are designing your small business’s logo for the first time or looking to give your company a fresh, updated look, it is crucial that your logo matches your company’s overall brand. Some businesses may opt to have their logo represent their creativity, while others may choose to go with a more traditional look to represent their long-standing knowledge. We’ve pinpointed six common brand styles, qualities that make them distinct and design notes on how to make each style a reality for your brand. Here’s how to ensure whichever logo style you choose speaks to the marketplace you’re entering.