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Yelp is a powerful review site that allows customers to give their opinion on any business listed on the site, such as restaurants, hair salons or even consultants. It’s also a great way to gain new customers — if you have positive reviews. Before creating your own Yelp business page, make sure you understand the ins and outs of how the service works and how it might affect your bottom line. It’s important to recognize that reviews from customers could lead to increased revenue for your business, or they could reveal problems within your business that you hadn’t recognized until now.