6 Ways to Cultivate Goodwill on Yelp Follow these six tips for a strong Yelp business page that will bring in new business, keep current customers returning for years to come and represent your business well online.

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When reviews start to roll in for your business on Yelp, you should expect to receive both positive and negative comments — after all, no one is perfect and customers have strong opinions online. Although Yelp has strict standards when it comes to asking for reviews, there are ways to encourage your best customers and biggest fans to write their opinions of your products or services on your Yelp page. Follow these six tips for a strong Yelp business page that will bring in new business, keep current customers returning for years to come and represent your business well online.