We Are the World
Think only gigantic corporations can take part in the global village? Not so. Even for homebased entrepreneurs, international markets are only a click away.
Once upon a time, the global marketplace was an arena reserved for the big players-companies that could afford access to the information and communications necessary to do business around the world. Today, the power of the Internet and communication technologies has made the global market just as accessible to the homebased entrepreneur.
"The Internet is an unbelievable tool," says Abby Shapiro, co-founder and CEO of International Strategies Inc. According to Shapiro, small businesses can access a wealth of country reports, market information and international business directories online, often at no cost. "With a few good sites and a directory of folks to contact outside the United States, you can do a lot just sitting in your living room," says Shapiro, whose Boston-based firm offers a wide range of reports and materials for import/export businesses. "Using e-mail and faxes, you don't even have to pick up the phone."