Tobacco

Philip Morris Wins Missouri Class Action Trial Over 'Light' Cigarettes

Philip Morris Wins Missouri Class Action Trial Over 'Light' Cigarettes
Image credit: Shutterstock
1 min read
This story originally appeared on Reuters

A jury in St. Louis, Mo., on Thursday rejected a request for about $1.8 billion in damages against Philip Morris USA in a class-action lawsuit that claimed the company misled smokers about the health risks of "light" cigarettes.

The lawsuit was filed in 2000 after plaintiffs alleged the Altria Group Inc. unit violated Missouri's Merchandising Practices Act in marketing Marlboro Lights.

"The jury correctly rejected plaintiffs' allegations of misrepresentation and damages," Murray Garnick said on behalf of Philip Morris USA in a statement.

The U.S. Food and Drug Administration (FDA) prohibits the use of "lights" and certain other descriptions unless the manufacturer receives permission to use them.

In November, the Illinois Supreme Court also threw out a $10.1 billion verdict against Philip Morris USA in a long-running lawsuit accusing the company of misleading smokers about the health risks of "light" cigarettes.

(Reporting by Sangameswaran S in Bengaluru; Editing by Andrew Hay)

 
 

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur