You can be on Entrepreneur’s cover!

What Facebook's Just Announced Tools Mean for Entrepreneurs From livestreaming to chat bots, here's how businesses can incorporate the latest Facebook features to work for them.

By Nina Zipkin

entrepreneur daily
Rawpixel.com | Shutterstock

While some companies are already taking advantage of the latest features rolled out this week at Facebook's annual developer conference F8, they won't necessarily be game changing for most entrepreneurs.

One new tool, Bots for Messenger, promises to provide users automated subscription content, everything from weather updates to parcel tracking. Ecommerce platform Shopify announced this week that it will already be incorporating the new feature, working with Facebook to offer live customer service, automatic order confirmations and shipping updates all within Messenger.

Related: Facebook's Latest Path to World Domination: Chatbots

Shopify's senior product manager Brandon Chu said of the move in a statement: "Our decision to integrate with Messenger and build commerce bots is designed to help merchants develop deeper relationships with their customers and give them an opportunity to reinforce their brand's personality."

While there is something to be said for wanting to utilize these features to develop closer ties with customers, author and investor Carol Roth says that there might be some bugs to work out before they can truly be effective.

Related: Facebook Unveils 'Surround 360' Video Capture System

"While it has a lot of interesting potential, I do think one of the big assets and differentiating factors for small business is their ability to personalize their interactions with customers, so I would suggest using this new feature with caution," she told Entrepreneur. "I also imagine that these bots will have issues in the beginning, so perhaps waiting before jumping on this new feature might be warranted."

Another new feature that Facebook is touting is the Facebook Live API that will allow content publishers and developers to build out their own live broadcasting experiences. Recently, Facebook Live made headlines with a Buzzfeed livestream that garnered more than 3.1 million viewers for a fairly simple conceit: tying rubber bands around a watermelon until it exploded.

Related: Facebook, Challenging TV and Web Rivals, Expands Live Video

Roth says that live video could be an intriguing way for small businesses to add another dimension of interaction with their customers, but it won't necessarily be an appropriate addition in every industry.

"Apparel and other consumer brands that can show off live fashion shows or create content around the types of conversations already organically happening on Facebook will be the best fit," she says. "There are certain businesses whose customers don't want to engage with them on that platform because it doesn't fit into the conversations they are having there. These new features won't change that foundational principle."

Related: Facebook Now Automatically Detects Imposter Accounts

Another recently announced tool also aims to help with organization and better understanding of customer demographics. The new Save Button will allow users to save links, articles, products and images to a dedicated list. For example, if a user saved an article about pre-ordering the new iPhone or the deadline of a crowdfunding campaign, Facebook would send a notification when that date arrived.

Facebook Analytics for Apps was released at 2015's F8, and this year, the service, which the company says is used with 450,000 apps, got several updates. Users can now take a look at aggregated and anonymous info about the people using apps without having to log into the site. Additionally, the service allows you to see the most popular links shared from your website on Facebook and you can delve into data about your users, such as age and gender, which devices they are using, country and even what version of the app.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

From Tom Brady to Kevin O'Leary – See Who Lost Big in the Wake of the FTX Crypto Collapse

The crash exposed an $8 billion hole in FTX's accounts, leaving investors and customers scrambling to recoup their funds.

Business News

This Highly-Debated Piece of Cinematic History Just Sold For Over $700,000 at Auction

The wood panel from "Titanic" is often mistaken as a door. Either way, he couldn't have fit. (Sorry.)

Fundraising

Avoid These 9 Pitch Deck Mistakes When Asking Others For Money

Crafting an efficient pitch deck requires serious effort, but at least it's not wandering in the dark since certain rules are shaped by decades of relationships between startups and investors.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.