This Startup Is Overcoming The Limitations Of Traditional Agri-Commerce

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Lack of reliable information is the most frustrating obstacle in unlocking the true potential of agriculture. Data has become the buzz word for businesses in any sector and agriculture is no exception.


Collecting accurate and micro level data of farm lands remains the hardest challenge. Sensing the opportunity to tap this untapped sector, Farm Associates, an agri-tech startup is introducing next-generation agri marketplace through the planned launch of (an e-farmerce platform).

The e-farmerce platform has processes and procedures to gather millions of data points on crop varieties, soil quality, pesticide usage, productivity and weather conditions. By aggregating this data at the international/national level, farmers can make informed decisions about agricultural produce and practices that will help yield the highest output and maximize profits.

The e-farmerce platform is expected to take over the existing agricultural marketing sector. The technology will facilitate improved access to market-related information and help the farmer get better prices for the produce, which is the need of the hour. Farmers will have access to a greater number of buyers across the India, through transparent auction/bidding/buying processes.

Their mission is to help small and marginal farmers with data-driven agriculture, which grows 70 per cent of the world's food, and to help them find new markets and boost their farm income.

While farmers are attuned to traditional knowledge and technology to cultivate and sell their agricultural produce, the e-farmerce platform is going to be a breakthrough in the sense that it will digitalize data in ways that promise to transform agriculture into a sustainable enterprise that meets the projected mid-century food demand of 9 billion people.

Entrepreneur’s Take

With the vision to create a unified and transparent marketplace for farmers through e-farmerce platform, this platform will enable farmers to sell their produce online. Use of this technology will create better future for their farms, and go beyond the limitations of traditional agri-commerce.

The e-farmerce platform is bound to bring change and revolutionize how agriculture produce is grown, priced and sold. Further, it will showcase how virtual reality can be leveraged to solve complex challenges in the global food and agribusiness, which is worth $5 trillion.