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As an entrepreneur, knowing how to create a pitch deck that will not only catch a potential investor’s eye but also quickly and poignantly make a case for your small business is extremely important. While you likely take pride in each and every detail of your business, it’s important to determine the details that are crucial to include in your pitch deck and those that aren’t. Limiting yourself to one page can help in this process. Here, we’ve compiled a list of three essential facts about your business that should — without a doubt — be included in your one-page pitch deck.