Budget Strategies for Maximizing Big Data You can use big data without going broke if you follow the advice of Scott Martineau, cofounder of Infusionsoft, a small-business software provider.
By Mikal E. Belicove •
This story appears in the June 2016 issue of Entrepreneur. Subscribe »
Big data doesn't necessarily come with a big pricetag. Luckily, expert Scott Martineau, cofounder of Infusionsoft — an Arizona-based Software as a Service (SaaS) provider offering CRM -- can offer his tips for using big data on a small budget.
Got an operational problem?
Big Data will solve it! Marketing ills? Ask Big Data! Those two words have become a catchall -- but data-crunching services tend to chase after enterprise-level businesses, making them out of reach for most small businesses. (Google Analytics Premium, for example, starts at $150,000 a year.) Don't worry: Martineau says that with a strategic approach to Big Data, anyone can afford it.
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