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How to Develop, Present and Maintain Your Brand

Entrepreneur Staff

Find out through actionable tips and an overall blueprint how to become an industry leader with clear positioning, a specific strategy for brand building, and a method for implementation. This informative recording will show you how great brands are built and how to position yours for greater visibility.

In the first of a four-part Marketing Bootcamp series, organized by Entrepreneur and The UPS Store, this webinar covered how to:

  • Position yourself and your business to capitalize on your biggest asset—your brand
  • Develop a platform that is authentic, informative and buzz-worthy
  • Effectively present your brand through print and digital collateral, social media and beyond
  • Provide thought leadership and identify touchpoints to maintain your brand

Watch the webinar and learn how to develop a long-term platform instead of a short-term strategy that supports and builds buzz for your personal and business brand.

Presenter:

Karen Leland

Karen (@karenleland) is the author of The Brand Mapping Strategy: How to Design, Build and Accelerate Your Brand. She is the president of Sterling Marketing Group, a branding and marketing strategy and implementation firm that helps CEOs, businesses and teams develop stronger business and personal brands. Karen created the Brand Mapping Process, which clarifies and strengthens 10 distinct areas of a CEO, personal, team and business brand.

Moderator:  

Jill Schiefelbein

Jill (@dynamicjill) is an international speaker, consultant and owner of The Dynamic CommuincatorTM. She creates and executes communication and education strategies that help businesses increase sales, retain existing customers and build consumer efficacy.

Watch this recording on branding.

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