STD-Testing Company Removes Sesame Street Advertisements Following Lawsuit Threat

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
STD-Testing Company Removes Sesame Street Advertisements Following Lawsuit Threat
Image credit: John Lamparski | Getty Images
News associate
2 min read
This story originally appeared on CNBC

One startup just learned the hard way not to mess with the gang from Sesame Street.

Mately, a STD-testing site and app, ruffled Big Bird's feathers earlier this week after it posted advertisements featuring Bert and Ernie from Sesame Street that suggested the pair were romantically involved, according to the BBC.

The ad, based on a viral internet meme, ran with the tag line: "See Ernie, you've got nothing to worry about, everything is positive!"

"The Mately ad is an unauthorized, unlicensed use of our characters," Sesame Workshop told the BBC. "We will be contacting Mately and the appropriate parties with a cease and desist letter instructing them to take this down.

The New York-based startup removed the image from its website and social media pages shortly after.

"We sincerely apologize if we offended anyone or if any images were use inappropriately," said Brandon Greenberg, CEO of Mately, in a statement. "This was inspired from an image that was obtained from a meme circulating around social media. This was by no means part of an advertising campaign intended to tarnish the Sesame Street brand."

Sesame Workshop declined to comment further.

Read the full report from the BBC.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.