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Budweiser's Patriotic Packaging Reaches a Whole New Level

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This story originally appeared on Fortune Magazine

In the past has slathered its packaging in stars and stripes and Lady Liberty, but we have yet to see the peak of its patriotism.

Budweiser.com

This summer Budweiser is debuting a new seasonal packaging that screams ‘Merica. Literally. According to AdAge, the Anheuser-Busch InBev-owned  will feature the word “America” on its front and will be adorned with various nationalistic phrases -- "Land of the free, home of the brave," "From the Redwood Forest to the Gulf stream waters," and "Indivisible since 1776" (apparently they forgot about the Civil War).

“You have this wave of patriotism that is going to go up and down throughout the summertime,” AB InBev U.S. marketing vice president Jorn Socquet told AdAge. “And we found with Budweiser such a beautiful angle to play on that sentiment.”

Seasonal events that Budweiser is expected to capitalize on include the , Fourth of July, and the Copa America tournament, which will take place in the U.S. this summer, the first time it will be held outside of South America. Budweiser is an official sponsor of the U.S. Olympic Games, and a number of Olympic athletes are slated to appear in new ads in June.

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