⚡ Get All Content for 20% Off ⚡

Snapchat: How Geofilters Can Increase Brand Awareness The active daily user base is blowing up, and you still haven't created your Snapchat marketing plan? Find out how to utilize the app's geofilters to increase your brand awareness.

By Matthew Caramenico

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

dennizn | Shutterstock

There was a time not too long ago when Snapchat was touted as an app solely for sexting. The majority of people believed it was a fad that would be gone as quickly as it appeared. The reality? Snapchat is a social media powerhouse. Look at the stats:

  • 100 million active daily users

  • 10 billion daily video views

  • 65 percent of 18-24 year olds use the app

  • Revenue target of $300 million in 2016

For the few out there who don't see the power of this platform, you can stop reading now. The rest of us will learn and begin to reap the rewards.

Related: Why Your Company Needs To Be On Snapchat Right Now

In February 2016, Snapchat released to the public the ability to create geofilters to everyone with an account. This means that those interesting -- and sometimes funny -- add-ons you see when people snap you, can now be created and published by you. This feature is no longer reserved for the corporate giants of the world.

Brand awareness opportunity.

The ability to create geofilters is a major key to any company's viral marketing campaign. The cost per impression is insanely cheap compared to YouTube and other outlets -- so cheap that even small businesses can afford it.

The play? Your company is heading to a conference, and you are looking for that special something to impress potential clients -- to reach them in a completely understated way. You want an additional touch point to reach these potential clients before they even get to your booth or see your signage. Snapchat can help.

Snapchat has laid it all out for you. Pay them $5, and they let you draw a fence around 20,000 square feet for an hour to promote your brand. This is as easy as it gets. If you target the right locations, your geofilter will interact with highly qualified potential customers -- and everyone they know on Snapchat. We're talking massive impressions for cheap. The filter doesn't leave the snaps it was added to, so you will potentially gain conversions for the next 24 hours.

Related: 4 Ways to Boost Your Business Using Snapchat

Still not convinced?

I began to think about applications for geofilter marketing, including how I could pitch the use of this to my boss. I did a bit of research about the location of an upcoming conference that my company would be attending in San Antonio. I set up a Snapchat campaign and found out I could cover the entire event -- 184,617 sq. ft. -- for nine hours and it would cost a total of $35.

Yep, you read that right! In comparison, a YouTube ad campaign can cost you anywhere from $0.10 - 0.30 per view. To put that into perspective, you would only get 115-350 YouTube views for the price of unlimited Snapchat interactions.

Run this campaign for two conference days -- 18 hours total -- and you're looking at an ad spend of about $70 with no limit on the number of impressions. This is a no brainer!

Final thoughts.

Anyone trying to build brand awareness at an event should be running a Snapchat on-demand geofilter campaign. The bottom line -- if you are creative and use this powerful tool correctly, you have the ability to walk away with some insanely low cost per 1,000 impressions (CPM).

Related: The Quick Guide to Using Snapchat for Business in 2016

If you are headed out to an event and are looking for something extra -- something that will put you above the competition and add to your marketing touch points -- use Snapchat. If you are not including Snapchat geofilters in your marketing strategy, then you need to reevaluate. You're missing out on deep impressions and meaningful interactions.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.