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How to Handle a PR Disaster Like a Pro

Find more articles from this series here.

Every business dreads the thought of a disaster that might inconvenience their customers. If a worst-case scenario arises, there are ways to handle it without breaking the bank. Learn how to diagnose the root cause of the issue, triage the situation and effectively implement a strategy that manages damage while retaining customers.

This video was originally published on Staples Business Hub