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Singapore Startup to Launch Robo Adviser for the Tech-Savvy Wealthy

This story originally appeared on Reuters

firm Mesitis Pte Ltd. plans to launch a robo-advisory for high net worth individuals in the next two months, its CEO said, capitalizing on a growing trend by the rich to seek online advice at a lower cost.

Reuters | Raj Narwani
Tanmai Sharma

A new, tech-savvy generation of wealthy clients and are creating opportunities for , challenging traditional private who have been slow to meet these demands.

But Wall Street is fast catching up by building or buying robo advisers. has been slow so far to join that trend but this year fintech firms are gearing up to launch such products in and .

Singapore-based Mesitis' robo adviser will offer advice to those who typically hold investable assets worth at least $1 million. Based on a computer , it aims to make by charging clients 30 basis points on assets, its CEO Tanmai Sharma told the Reuters Global Summit on Wednesday.

"Robo adviser is just an asset allocation program which takes your risks preferences into account," Sharma said.

He said being a small outfit, his firm had a substantial advantage in terms of costs over a private bank.

The company, which Sharma founded in mid-2013 after a 15-year career at Deutsche Bank, currently mainly helps 90 rich clients keep track of their $3.6 billion worth of investments.

(By Marius Zaharia and Saeed Azhar; Additional reporting by Paige Lim in Singapore and Summeet Chatterjee in Hong Kong; Editing by Muralikumar Anantharaman)

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