You can be on Entrepreneur’s cover!

VR Startup Magic Leap Wants You to Save a Seat on the Couch for C-3PO This video takes Star Wars to a new, bigger level.

By Jason Fell

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Forget 3-D. VR startup Magic Leap wants to put Star Wars directly into your living room. By that, I mean characters standing next to you and interacting with you, right in your living room.

Before you read on, you have to check out the video above. It's wild.

Magic Leap -- which has been in stealth mode as it develops its mixed-reality products -- said today that it is "joining magical forces" with Lucasfilms' ILMxLAB. Lucasfilm, as you should recall, is the studio behind the Star Wars film series (Disney acquired Lucasfilm in 2012 for $4.05 billion).

The partnership was officially announced today at the Wired Business Conference in New york City.

Related: This Car-Swallowing Contraption Is Actually a Futuristic City Bus

According to its website, ILMxLAB says its goal is to "reinvent the way stories are told and experienced, connecting artists with their audiences like never before."

"We want to be a medium how to tell stories—and ultimately, maybe the medium," Magic Leap founder Rony Abowitz told Wired.

That seems pretty obvious in the video above. It's not every day you get to Netflix and chill with C-3PO and R2-D2.

Related: All You Need to Control This Wheelchair Is Your Face

It's also obvious that Magic Leap has come a long way since 2013, when I saw people using their technology to virtually slice and dice food playing Fruit Ninja at SXSW.

Whatever is up their sleeve, may the magic, or Force, be with Magic Leap.

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Mark Zuckerberg Told Meta Engineers to 'Figure Out' Snapchat's Privacy Protections: 'We Have No Analytics on Them'

Recently unsealed court documents detail "Project Ghostbusters," Meta's project to work around Snapchat's end-to-end encryption to intercept data.

Business News

Sam Bankman-Fried Sentenced to 25 Years in Prison for Multibillion-Dollar Crypto Fraud

Southern District of New York Judge Lewis Kaplan said that the loss amount to the victims of Bankman-Fried's crimes surpassed $550 million.

Growing a Business

The Brand Whiz Behind Sun Bum Is Famous For Making Boring Products Fun. Then, This One Stumped Him.

Everything Tom Rinks touched turned to gold until he took on a brand launch at Target that fizzled. Then, he found a creepy doll on Ebay, and he saw a way forward.

Thought Leaders

How To Improve Your Soft Skills and Emotional Intelligence in 7 Easy Steps

Using these simple but effective approaches will help a person in their business, life and relationships.