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You Name It

With domain names getting eaten up as fast as Krispy Kreme doughnuts, try these creative tips for finding a name that works.

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This story appears in the June 2000 issue of Business Start-Ups magazine.

It's a wild, wild Web. With the registration of in the midst of shifting from the -run InterNIC to the privately-organized nonprofit (The Internet Corporation for Assigned Names and Numbers), it's more confusing than ever for entrepreneurs to know where to register that much-coveted and business-critical URL.

Most people don't know there's no reason to pay more than $70 for the first two years and then $35 for each consecutive year to own their own domain name. With the doors swung open on a free market for domain name registrars, it's easy to miss the best deal. Resellers looking to profit in this new open market abound, and you can save a few dollars by knowing your needs and doing a little comparison shopping.

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