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You're The Bomb

How to establish yourself as an expert to attract more business

This story appears in the June 2000 issue of Business Start-Ups magazine.

When I first started Cybergrrl Inc. out of my studio apartment with no capital, I knew I needed to get the word out about my Web development and Internet strategy services company. What did I do? I decided to call myself an "Internet expert." Back in 1995, who was going to argue with me? I sent a query to the publisher of a neighborhood newspaper, pitching an idea for a column about the Net.

Timing is everything, and at that time, the publisher had just decided they needed an Internet column. He gave me the choice of $25 per column or an expanded byline, which basically read like a small classified ad for my business, including contact information. I chose the latter, and within a few months, my first major client called after reading my column.

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