Emoji

For World Emoji Day: How Emojis Help You Connect with Consumers (Infographic)

For World Emoji Day: How Emojis Help You Connect with Consumers (Infographic)
Image credit: Adrian Dennis | Getty Images
1 min read

Did you know that the Oxford Dictionary chose “emoji” as 2015’s word of the year? Or that 92 percent of the online population uses emojis?

These days emoji are more than just digital icons we use in texts and chats to communicate with each other. They’ve become a big part of how big brands like Bud Light and Apple communicate with us. In fact, brands that use them have seen increase in consumer engagement as a result.

This infographic from marketing firm Signal collects a host of statistics -- including results from a study revealing the impact emojis are having on brands and consumers. The numbers that will charm, inform and surprise you. Take a look -- and enjoy this special day -- World Emoji Day.

More from Entrepreneur

Kim's expertise can help you become a strong leader, pitch VCs for capital, and develop a growth strategy.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur