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Simplify, Simplify

A new magazine and Web site seek to help people enjoy the simple pleasures of life.

This story appears in the June 2000 issue of Business Start-Ups magazine.

In the rush of modern life, as lives get cluttered with voice mails and e-mails and deadlines and obligations, it's hard to find balance. But Christine Carville, 27, and Danielle Chang, 28, want to change all that with Simplicity, a new magazine and Web site (www.simplicityonline.com) designed to help people enjoy the simple pleasures.

Launched in February, the idea came when Chang was living out of a suitcase in a Hong Kong hotel room. She realized how superfluous many things in life are and committed herself to living more simply by redefining necessity. Says Chang, a graduate of Columbia University in New York City, "It's important to balance your life and include within that balance a healthy dose of personal time." Feeling that others would benefit from her philosophy, Chang brought the idea back to the States.

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