You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
When I first started in online marketing I wish I would have known about ppc and Facebook Ads. Now that I do know more about it, I recommend it for 9 out of 10 businesses.
It’s that powerful.
The benefits of using Facebook ads are mind blowing. You no longer need to wait to get traffic from SEO. You no longer need to wait months to see if your business is successful.
You can find all of that out with Facebook. If there’s any reason why experts don’t talk about this – it’s for one reason. Competition. The more people on the Facebook Ad Platform. The more it will cost to get your message into the world. I personally don’t care about competition. So I’ll be unpacking the reasons you should be using this platform.
People tend to forget that you are supposed to test first with any type of campaign. This definitely includes Facebook Ads. Setting up your ads isn’t a one-time deal. If you want to get the most out of your ad you need to split test.
Test out your ads to see which one converts better. Change the picture to see if it will generate you more clicks. Change the ad copy to see if it’s enticing enough to look further into. Most importantly – test to see if you are even targeting the right customer.
Testing doesn’t only include the Facebook Ad, it includes whatever your selling.
Facebook is a perfect way to test to see if your business will become a success. Smart marketers do this all the time. They will test the market before they make the product to see if it’s what the people want.
Worst case scenario – people buy it from you and you refund them back. Then you can start making the actual product and you know you have something that will sell. What you don’t want is to create a product that you put a lot of time into – just to find out no one wants it.
This section just might be my favorite section. If you have the right business model which allows you to automate a lot of your work or allows you to scale – then Facebook Advertising is the perfect place for you.
If you have an ad or multiple ads that are working and making you really good money, take whatever you have earned and dump it all back into your ads and you can make even more money. This allows you to grow 10x faster than if you were using free methods.
If you’re going the free route of trying to get traffic, chances are you will be waiting a long time. On average it takes about six months just to gain traction to your website. That’s six months of wasted time.
You could have launched your business by then and started making money. Facebook ads allows you to do that. You can literally set up a funnel and test and before you know it, you are in business.
To this day ppc and email marketing provide the most return on investment. Why? Because you can control how much you spend. You can control almost everything about the platform.
For email marketing you only have to spend once to get their contact information. You no longer have to spend money to acquire that customer. Use that to your advantage.
You can’t grow what you can’t measure. Use ppc (fb ads specifically) and email marketing together to make your business thrive.
Send them to a squeeze page via fb ads and then have them opt in and after that send them an auto-responder following up, and make your money through the backend.
Incredible targeting features
Over the years Facebook has amassed large amount of data from you. They know where you live, where you work, what you like, what you don’t like, and that’s all information you’ve given them.
Businesses can target you based on location, age, gender, demographics, interests and behaviors.
This is HUGE!
You can pretty much connect with anyone you want to. The ad platform is so powerful you can create look alike audiences which will help increase your conversions.
This is arguably the most powerful feature of Facebook Advertising.
It’s been proven time and time again that you can increase your conversions with re-marketing. People won’t buy your product the first time. It takes several interactions before they purchase from you. That’s why if you don’t use re-marketing – you will miss out on a lot of money and customers.
When people visit your website you can re-target them with a follow up ad. It’s one of the best ways to grow your business.
Create custom audiences.
Again this is another feature I love about Facebook Ads. If you are launching a new business or you have something amazing to share and you want it to get picked up by news outlets you can easily set up a custom audience and get the right people to see you.
If you want to target a few influencers you can.
If you want to get noticed by your boss – set up a custom audience.
That way you aren’t bugging them (which lowers conversions). They will see what you’ve done without getting annoyed. It will hide in plain sight and they won’t even know it.
Waiting for traffic to come in will be the death of your business. Take control of how you get traffic and when you get it. Take control of who gets targeted as a lead so you can grow your business effectively and measurably.
Betting on “free” resources is also betting against your business.