While making and selling wine has traditionally been a very analog business, ONEHOPE Wine is on the path to break that mould, one bottle at a time. Founded in 2007 in collaboration with noted winemaker Rob Mondavi Jr., ONEHOPE aims to provide wine lovers with more than a bottle of award-winning wine—it offers consumers the opportunity to take part in a movement for social good with every purchase they make. For every bottle ONEHOPE sells, it donates 50 percent of the profit to charity.
Bucking tradition even more, the company uses a strong digital strategy to spread awareness of the brand and make sales by leveraging its website and growing social-media channels (nearly 70,000 followers on Facebook, more than 20,000 followers on Instagram, and 12,000 on Twitter).
“We’re sharing a story about how that bottle of wine is creating a measurable impact on the world,” says CEO and co-founder Jake Kloberdanz says. So far, ONEHOPE says it has donated almost $2 million to various charities.
In this video, Kloberdanz explains ONEHOPE’s digital-first approach to getting this business – and its social cause – in front of as many people as possible.
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