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The Power of Emojis in Marketing and How to Use Them Efficiently

This story originally appeared on Buffer

Did you know: Over 6 billion emojis are shared every day!

Yuan Adriles/Pacific Press | Getty Images

Clearly, using emojis within messages, tweets, and all kinds of communication has become very popular over recent years, particularly on mobile devices where emoji buttons and keyboards have become quite ubiquitous.

But what if you’re working from a desktop and hoping to add an emoji or two to a message?

Related: The Ultimate Guide to GIFs: How to Create Them and When to Use Them

We’ve got a little-known emoji tip just for you -- one that is easy to remember and quick to use. In this post, we’ll cover the little-known shortcuts to share emojis from Mac and Windows desktop as well as sharing how to use emojis to boost your social media posts.

Get ready for some fun!

The little-known shortcut for adding emojis on Mac and Windows

How to add emojis on Mac (keyboard shortcut): CTRL + CMD + Space

1. Click on any text field

Position your cursor in any text field where you’d like to add an emoji. For example, you can do this in a Buffer post:

2. Press Command + Control + Space

Press the Command and Control keys on your Mac keyboard and then press Space:

3. Choose your emoji from the list

You’ll now see the emoji keyboard palette launch within your screen:

You can scroll through all the available emojis and categories (People, Nature, Food & Drink, Celebration, Activity, Travel & Places, and Objects & Symbols) or search the full list of emoji from the search box at the top of the window.

4. Click to add the emoji to your text

Once you’ve found the emoji you’d like to add, click on it and it’ll appear in your text box to the left of the cursor:

How to add emojis on Windows: Touch keyboard

1. Open the Touch Keyboard

Click on the Touch Keyboard icon in the bottom right corner of your screen:

If you don’t see the Touch Keyboard option on your desktop, this guide will help you to enable it.

Related: 7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

2. Click on the smiley face emoji icon

One the keyboard window has opened up, click on the smiley face icon next to the Control button.

3. Choose your emoji

Your keyboard will now switch to an emoji keyboard and you can select the emoji you’d like to add to your text field:

How emojis can impact your social media content

Emojis are incredibly fun, and they can also help increase the reach of your social media posts and boost engagement.

For example, internet marketer Larry Kim ran a quick experiment where he split-tested the same promoted post with and without emojis to the same targeting group at the same time. The results of this experiment were pretty impressive. The emoji version had 25.4% higher engagement (11.06 percent vs. 8.82 percent) and a 22.2 percent lower cost per engagement ($0.18 vs. $0.14)

3 simple-yet-effective ways to use emojis in your marketing

1. As a response

Emojis can be a great way to respond to people on social media. Instead of simply ‘liking’ or ‘favoriting’ a post, an emoji can convey a specific emotion. For example, if something made you laugh, the :joy: emoji could be a great one to react with ?.

2. To represent a topic

No matter the topic, there’s probably an emoji you can use to represent it. For example, if you’re sharing a video on social media you could use the video emoji to highlight that fact ?.

Here’s an example of how we used emojis when we shared a design-focused post on Facebook:

3. To summarize your status

In some ways, emojis are enhancing our language.

What used to take a few sentences can now be summed up using a few icons. In our social media updates, we regularly use emojis at the end of sentences to summarize the topic we’re talking about.

Related: How to Keep Your Social Media Images Looking Fresh

In the below example we used the ? and ? emojis to essentially say “time is money.”

Written By

Ash Read is a writer at Buffer.