Investments

New Funding Brings Partnership With Geniee

New Funding Brings Partnership With Geniee
Image credit: Shutterstock
Former Staff, Entrepreneur.com
3 min read
Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Today, US-based ad tech SaaS startup AdPushup has secured an undisclosed amount as part of its Series A round led by Geniee, Inc., whose major shareholder is SoftBank Group Corp. Apart from them, other investors include Purvi Capital along with the existing investors who have also participated in the round.

AdPushup is a creator of a patent-pending ad layout optimization platform. Its optimization platform allows web publishers and bloggers to create and test different ad placements, sizes, and types on their web pages—thereby increasing ad revenue.

Commenting on the recent investment, Ravi Srivastava, Founder, Purvi Capital, said “The product has exceeded global standards from the onset. It utilizes sophisticated machine-learning technologies under the hood, but provides the simplicity of plug-n-play to the user. In an otherwise hyper-competitive space with razor-thin margins and ballooning CPCs, AdPushup makes it look easy for publishers to consistently and meaningfully amplify their bottom-line.”

Apart from the investment, the companies have also formed a strategic partnership aimed at extending services to Japan and Southeast Asia and collaborating mutually on proprietary ad optimization technologies.

Geniee currently serves over 60 billion impressions every month in this region, which are to be further optimized using the machine-learning-driven ad layout optimization platform developed by AdPushup.

Speaking on the investment, Tomoaki Kudo, CEO, Geniee, Inc. Said, “We commend both the cutting-edge ad-layout optimisation technology developed by AdPushup and the entrepreneurial spirits of the co­founders, Ankit and Atul. I believe this collaboration will boost publisher revenue to the next level across the board. I am looking forward to introducing this new technology to publishers in Southeast Asia.”

The startup, which is backed by Microsoft Accelerator, integrates with ad networks like Google AdSense to help web publishers test and optimize their ad layouts, thereby increasing ad revenue, without compromising on the UX. The machine-learning based algorithms can automatically fight banner blindness using continuous automated optimization. Existing customers have witnessed an average 69 per cent revenue uplift using AdPushup’s product.

“We are changing how ads are delivered on the Internet. Our software’s revenue growth has underscored the need for page level optimization in the Industry and now, having the support of an industry expert like Geniee will help us execute our vision more rapidly and broadly,” said Ankit Oberoi, Co-founder, AdPushup.

With this strategic association of AdPushup and Geniee we will see how technology will meet at a large scale.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.