Adidas Will Bring Its Robot-Staffed Factory to Atlanta in 2017

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
2 min read
This story originally appeared on Engadget

Late last year, Adidas announced plans to bring shoe production back to Germany starting in 2016. With that in mind, the company created a new manufacturing facility staffed by robots, known as Speedfactory.

Along with setting one up in its native country, Adidas also revealed there would be a separate Speedfactory in the U.S., slated to open in 2017. Today, the sportswear giant shared more details about this project, announcing that its Stateside production facility will call Atlanta home. The 74,000-square-foot space is set to be fully functional by the end of next year, and Adidas says it aims to make 50,000 pairs of running shoes there.

Sure, that's a small fraction when you consider that the company made 301 million pairs last year, but it's only the beginning. The Speedfactory is designed to make products at a rapid pace, with an automated assembly line that combines with craftsmanship to create footwear (and other things) in high volumes.

Most importantly, perhaps, it lets Adidas rely less on Asian facilities, some of which have been scrutinized for unethical labor practices. It's also about "endless opportunities for customization in America," Adidas said in a press release.

The Speedfactory in Atlanta will create about 160 jobs for human workers, according to Adidas, though it didn't disclose what type of work that would entail. But hey, someone needs to keep those robots in check, right?

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur