McDonald's

McDonald's Pulls Plug on Happy Meal Activity Trackers

McDonald's Pulls Plug on Happy Meal Activity Trackers
Image credit: AP via Engadget
Contributing Editor
1 min read
This story originally appeared on Engadget

McDonald's Happy Meals might be beloved for their included toys, but the food inside is just as unhealthy as most of the menu at the Golden Arches.

As the Rio Olympics approached, the franchise hoped to reverse its kids combo's poor nutritional reputation by including an activity tracker in place of a normal toy. Unfortunately, reports of possible skin irritations prompted the chain to end the promotion early.

Instead of handing out the pedometers until the international games ceased their four-week run, McDonald's will hand out a substitute toy while they investigate the potential dermal abrasions. The franchise gave no further details, according to The Associated Press, leaving it uncertain whether they will again attempt to urge athleticism using Happy Meal giveaways.

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur