Promoted Content

To Jumpstart Sales, You Have to 'Meet the Customers Where They Are'

When Christine Hunsicker co-founded Gwynnie Bee in 2011, she knew there was a market for her idea: an online clothing rental subscription service exclusively for women sizes 10 to 32. Her research showed that the majority of women are size 14 or higher, yet they represented only a small percentage of apparel spending.

With a great idea in hand, the next step was to start selling it. After leading a pair of tech startups that were acquired by Yahoo! and Facebook, Hunsicker knew that there was work to do in order to acquire new customers.

From the start, Hunsicker was laser-focused on acquisition strategies, like getting the Gwynnie Bee brand in front of fashion bloggers and spreading the message over social media. “You have to meet the customers where they are,” Hunsicker says.

Her efforts paid off: Today, Gwynnie Bee offers 3,000 different styles and more than 150 select brands, and has delivered more than 3 million boxes to its members.

Learn more about Hunsicker’s process in the video above.

Brought to you by Capital One® Spark Business®. Learn More about what the Spark® Cash Card can do for your business at www.capitalone.com/credit-cards/business/cash-back.

More from Entrepreneur

Kim's expertise can help you become a strong leader, pitch VCs for capital, and develop a growth strategy.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.