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Talking Stock

Keep tabs on your investment strategy with free info from the Web.

This story appears in the June 2000 issue of Entrepreneur. Subscribe »

America's new hobby may be investing-and today billions of dollars are being poured into publicly traded equities and mutual funds. The good news is, the Web is an ideal tool for tracking what's happening on Main Street and Wall Street. With a few key strokes you can check out what's up with any stock or mutual fund. Click some more and you'll find in-depth analyses of listed companies. Whether you're crafting a sales pitch or just wanting to find out how solvent a potential customer is, all the info you need can be found, free of charge, for any company that trades on the major exchanges.

Case in point: Log on to Quicken (www.quicken.com), enter a public company's name, and you're greeted with a menu of information-the current stock price, performance charts, analyst reports, a corporate profile, message boards, SEC filings and anything else you desire. For more details, check out the analyst reports issued by the major brokerages-most cost between $5 and $30. But with so much quality information available for free from outfits like Multex Investors (http://quicken.multexinvestor.com/home.asp), why even use the credit card?

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