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This story appears in the January 1999 issue of Business Start-Ups magazine.

Unlike some Internet entrepreneurs who adopt cautious, "wait-and-see" attitudes, John Shriber didn't think twice about whether Netizens wanted his product when he launched Apartment Source in 1995. Shriber, whose New York City-based company e-mails customers lists of available apartments for a fee, was confident the Big Apple was hungry for his service. So when his online apartment referral business pulled in $3,000 the first day, "I wasn't shocked," remembers Shriber, 26. "I knew it was going to work-just not quite that well."

With three new locations (in San Francisco, Miami and Seattle) and sales of $2.3 million last year, Schriber has a right to be confident. While Internet commerce is an unpredictable industry that changes by the day, all indications suggest it will continue to thrive: According to International Data Corp., a market-research firm, worldwide Internet commerce is expected to grow from $32.6 billion in 1998 to $134.3 billion by 2000.

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