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Cover Your E-Tail

Only covered by standard liability insurance? That is <i>so</i> last century.

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This story appears in the June 2000 issue of Entrepreneur. Subscribe »

If you're doing business on the Net, you're taking risks that were unknown a few years ago. And these risks don't just endanger the dotcoms that do business exclusively online. Simply putting up basic Web sites or using e-mail exposes you to damages traditional insurance might not cover.

Most business insurance policies in place today were created before common Internet usage and weren't designed to protect against e-commerce losses. "The standard liability product that businesses buy covers bodily injury and property damage claims," says Steve H. Haase, 44, CEO of INSUREtrust.com LLC, a company in Atlanta that offers Internet-specific insurance policies and e-business risk-management consulting. "When you're in cyberspace, there is neither property damage nor bodily injury, but there are other potential nasty scenarios." Such as? Haase offers these examples:

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