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Say Cheese!

But don't waste time getting photo subjects to say it-use stock pictures.

This story appears in the June 2000 issue of Entrepreneur. Subscribe »

They say a picture's worth a thousand words-but is it worth the thousands of bucks spent on models, lighting, props and other shoot-related expenses? For small businesses wanting high-end photography for a shoestring price, stock photography could be the answer.

The use of stock photos is definitely on the rise, according to Allen Russell, president of the Picture Agency Council of America. "That's because the quality of photographs has risen, while technology has allowed prices to go down," he says. "Now, [Entrepreneurs] can pick the image, and we send it to them."

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