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Keep Climbing

Don't stop now-for a successful tomorrow, you've got to keep building on the success achieved today.

This story appears in the June 2000 issue of Entrepreneur. Subscribe »

Ask 10 , and you'll get 10 different definitions of . No matter what it means to you, however, true success can never be stagnant-you don't just achieve it once and then keep it for . To remain successful, you must continue climbing.

In sales, there are two parallel ladders of success, one internal and one external. The first involves regular improvement-learning as much as possible about your profession and product. The second one concerns -using what you've learned to enhance your ability to serve your customers.

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