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I Hope You Studied

Put your marketing know-how to the test.

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This story appears in the June 2000 issue of Entrepreneur. Subscribe »

Whoever said, "Don't sweat the small stuff" had it all wrong in terms of marketing your business. In fact, from renting direct-mail lists and buying radio time to getting the best results from shows and events, the little things you don't know can hurt you. Take the following quick quiz to test your marketing know-how, then follow the expert tips. You just might be able to give your company the edge it needs.

1. You've received proposals from two competing radio stations with similar audiences and advertising rates. Which should you choose?

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