You Are What You Eat

Does your favorite snack food say a lot about your personality? Absolutely, says Alan Hirsch, director of the Smell & Taste Treatment and Research Foundation in Chicago, in the foundation's study, "Snack Food Hedonics and Personality."
This story appears in the June 2000 issue of Entrepreneur. Subscribe »
  • Potato chip lovers are ambitious achievers who enjoy the rewards of success in both their business and family lives.
  • Tortilla chip snackers are perfectionists with high expectations for themselves. They're sticklers for punctuality and are prim and proper at social events.
  • Pretzel eaters are lively, energetic and become bored by the usual routine. Excited by a challenge, they make decisions based on intuition and emotion.