Net the World
International Web users want to buy from your site--make it easy on 'em.
If you've tested the global e-commerce waters and received a lukewarm response, the problem may not be your product, but your Web site, according to Jorden Woods, CEO of Global Sight Corp. in San Jose, California. It just means you and your Web site have got some learning to do.
To help entrepreneurs bring themselves and their sites up to international speed, Woods co-founded GlobalSight, a company offering globalization consulting and software, in 1997 with international business expert Excelle Liu. Woods points out that when users visit sites not in their native language, studies show 76 percent will look for a translated version-or leave. But when a Web site is in their native language, they stay twice as long and are three times as likely to place orders.
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