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Need A Hero?

Mr. Hero uses competition to bring out the best in its franchisees.

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This story appears in the June 2000 issue of Entrepreneur. Subscribe »

Extraordinary service, exceptional quality and an exciting atmosphere-that was the focus of the X Games, a six-month competition that pitted franchisees in the Mr. Hero hot-sandwich chain against one another. The goal: to see who had the strongest customer service, best food and cleanest restaurant-not to mention have a little fun.

Restaurant Developers Corp., the owners of the Mr. Hero chain, started the program in 1998. "I think it's a great idea-it's the only way you can gauge service improvements," says Jim Le Sueur, the company's executive director of marketing and development.

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