5 Signs That You Should Upgrade to a New Ecommerce Platform
Multi-million dollar businesses depend on the successful operation of the right ecommerce platform. Yet, many companies have inadequate systems and recognize those systems' impact on their daily operations. Given ecommerce's steady growth, it's increasingly necessary to upgrade to an ecommerce platform so that you can bypass labor-intensive processes.
Moreover, never-ending integration issues can easily consume your valuable time and resources.
So, at what point do you compromise on updating your current systems simply because the cost of running and operating them has become so high?
Here are five revealing signs that indicate it’s now time to reevaluate your current ecommerce situation and upgrade to one that will support your growing ecommerce business.
1. Annoying integration issues
Let's assume your team is spending an inordinate amount of time interpreting and reformatting data from a number of systems and sources. Add to that the manual intensive labor team members are investing, adding and updating new products or combining various spreadsheets together to form the right report for marketing or accounting.
The result? These issues add up to a sure telltale sign that your ecommerce platform is depending on too many systems to satisfy a large range of operations. An integrated ecommerce mobile platform, instead, caters to all necessary daily operations, which, in the end, will offer you peace of mind about resources needed to automate your customer-service systems.
2. Difficult manual process that exhaust precious time and resources
If you’re constantly fighting to make room for more higher-end projects, consider this: Your current ecommerce platform is still heavily dependent on manual processes to complete simple transactions.
An integrated system should ideally automate the shipping and tracking processes in a way that simplifies the time elapsed from when the customer first puts in the order to the point the product is shipped and delivered. The integration of marketing promotional coupons, as exemplified in the popular Amazon Promo Code, should also be seamless.
In fact, a viable ecommerce platform will automate inventory feeds from your warehouse and your drop-ship vendors; implement software to synchronize and track your inventory along with your orders; and, finally, track profits and losses with an effective accounting system.
All of these systems must generate accurate data and business intelligence, so it’s imperative to integrate the right ecommerce platform.
At the end of the day, you’ll want a platform that will expedite customer service to cater to the growing trend of increased mobile use.
3. Outdated systems that don’t allow for growth and expansion
As your company grows, and you start building momentum, it becomes time to start making key decisions based on patterns of development. Growth for ecommerce means acquiring new employees, developing a new product line and expanding into new niches and markets.
This new growth and expansion requires a more robust and expansive ecommerce platform.
Your new employees will now need access to higher-end data systems, to run daily operations to analyze web analytics and increase conversions without the stress and hassle of calling on technical support each time a problem arises.
The right ecommerce platform and shopping cart system will satisfy customer demand without the hassle of buying or integrating software on a regular basis. A high-quality ecommerce platform will allow you to start small with the right systems without having to figure out each code or customization.
4. Endless reporting headaches
Have you been consumed with a growing number of daily reporting headaches from data analysis to software running checks? If your company is rapidly growing, you will need timely access to business intelligence and accurate information. This will help you understand how your ecommerce solution is supporting the growth in sales and profit margins, and how to convert your website visitors into buyers.
When you do not have the accurate information needed to generate a full report, you also put your business or company in a potential at-risk financial situation.
Disconnected procedures and processes
Ecommerce growth requires ongoing support from business procedures and processes, including marketing, sales and service, as well as predictive click-fraud analytics. The majority of integrated apps you might choose will include email marketing, CRM and a help desk that often comes standard out-of-the-box with enterprise ecommerce solutions.
Additionally, consider partnering with Quickbooks, an ERP system like SAP and Netsuite, which can support additional procedures and processes.
If any of these headaches sound even in the least bit familiar, consider a more integrated ecommerce solution. It will support you as your business grows.