5 Effective Practices To Reduce Payment Delays From Clients
Every year almost 80 per cent of Small and Medium-sized enterprises suffer from late payments by customers. This statistic is especially dangerous if applied to a country like India as most of the businesses in small markets are dependent on the credit structure. Sunk money in the market is the main reason many go out of business. The higher the balance of Accounts Receivables, greater is the risk of default on an average. Hence it is important for SMEs and startups to reduce the lending duration and payment delays from clients.
Here is the list of effective practices that would help you a long way in the domain:
1) Notify About Your Payment Terms Beforehand
If there is a miscommunication between the parties regarding the terms of credit and payment, it is a disaster waiting to happen. You should provide a written conveyance to all your customers about the payment due dates and company policies in case of default, even before you lend them the credit. Written copies of agreements would push them to be professional and would also give you an upper hand in case the matter ever goes to court.
2) Remind Them about Payments with Automated Systems
Timely reminders about due payments are of utmost importance in order to settle with creditors. But at the same time, it should not be rude or cost you future business with the customer. Therefore automated systems are often used for the purpose. One of the most innovative tools for SMEs and startups in India is an e-invoicing app. It helps to send automated reminders to customers about their upcoming scheduled payments via SMS or Emails with a single click. It also has tons of other handy features that make e-invoicing processes smooth and easier to maintain.
3) Keep a Track of the Leverage Your Customers Have On You
Never put all your eggs in the same basket. The same concept can be applied while lending stock on credit. To minimize the leverage your customers have on you, never lend a large chunk of your stock to the same customer, however, good his credit score may be. Assuming the amount lent to be constant, the number of creditors should be as large as possible. This is because the average amount lent to the creditor is directly proportional to the probability of default by him. Hence, a big creditor wanting to pay late can have a significant effect on your cash flow or working capital.
4) Demand Part Payments from Clients
At the time the credit is issued, you can also choose to demand a part of the billed amount from the client. This can be carried out especially while dealing with customers who have had a bit tainted record in the past or first time buyers whom you have no market info about. The part payment usually hovers around 20 per cent of the billed amount, but it can also go up to 50% depending upon the situation. Though creditors who pay on time are often exempted from this practice so as to develop healthy business relationships with.
5) Hire a Debt Collection Agency
This should be the ultimate resort in case of a default when all other mentioned points fail to retrieve the due cash. There are a lot of collection agencies in the market, usually consisting of lawyers, which would contact the clients on your behalf with written notices, giving them final warnings to pay back the sum. If this fails, the agencies will help you with all the legal proceedings and handle the court cases for you, thus saving you a lot of time and effort along the way. This would make sure your business retrieves the sunk cash as soon as possible with the help of a legal framework.
Additional Tip: Use Trade Credit Insurance to minimize default risk. These insurances help protect your hard earned sales as well as Accounts Receivables.
B.Tech from National Institute of Technology (NIT)- Allahabad and an MBA (Finance) from Asian Institute of Management, Manila, Ashwani Rathore is the Co-Founder and CEO (Chief Executive Officer) at SpiderG. Ashwani started his career in 2005 with IT major Cognizant, and then worked for a product company Talentica Software. In 2007 Ashwani had also started a venture “Moms Kitchen”, a food e-commerce and aggregator and ran it for 3 years. After this venture, he worked for Venture Capital firm IndiaCo Ventures Ltd where his role was deal evaluation for investments
With over 10 years of experience in finance and marketing, a large part of his experience involved setting up new businesses across e-commerce, IT, and B2B industries. An ardent finance and marketing professional, Ashwani is well versed with the finance and marketing segments related to SME’s. As the CEO of SpiderG, Ashwani is responsible for Finance, Marketing and Hiring processes. He is also accountable to drive revenue and margins by scaling up of operations and ensuring the right finances are in place to capture growth opportunities.