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Neeti Sharma, the co-founder of Teamlease Services – India’s top recruitment – says while management capabilities remain same for men and women managers, women are more sympathetic towards their team members.
She calls women more approachable, more creative and better at relationships and networking.
Sharma, who has over 15 years of experience in the field of human resources, says India continues to have a higher male entrepreneurship ratio as compared to their female counterparts.
But much has happened in the areas of technology and investments, which has enabled women entrepreneurs to step out in the entrepreneurial world on their own says Sharma.
Ministry of micro, small & medium enterprises has indicated in their 2014-15 annual report that the percentage of women entrepreneurs is only 7% of their total enterprises. However, the number of female entrepreneurs has been on the rise especially for the last decade or so.
Sharma says while traditionally most rural women have been working independently on their farmlands and continue to do so; many service sectors such as IT / ITeS, Ecommerce, BFSI, R&D, MSMEs are seeing a definite increase in women entrepreneurs.
At a time when young women are taking the entrepreneurial leap in India, Sharma says women can do a lot better if they have adequate information of available opportunities, have decent market linkages, and get adequate financial support.
A German study indicates that investing in women brings in more economical and non-economical returns as against investments in men as women are more likely to share their benefits such as their children, community etc.
“On one hand, entrepreneurs are men and women and on the others investors are also men and women. Everyone needs a vibrant & viable ecosystem that enables them to perform,” says Sharma.
According to the Senior Vice-President Learning Services of the company while women are not risk averse, their businesses tend to be more. Sharma says many investors are aiming to make investments in enterprises run by women.