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Why You Should Make What You Sell

Retail giants eliminate middlemen at every possible step, and small businesses have the opportunity to do the same.

Have no fear: You can compete with Walmart, Target and the dollar stores.

To win against the big retailers, you need to vertically integrate your product, suggests Jordan Zimmerman, founder and chairman of Zimmerman Advertising. In other words, find a way to make the product yourself, because paying middlemen will eat away at your profits.

Related: Don't Keep A Client Who Disrespects Your People

In this edition of the AskJZ video series, Zimmerman explains why vertically integrated companies -- those that manufacture and sell their own projects -- have the potential for major disruption.

To learn more, click play on the video above -- and reach out to @JZspeaks and @tracybyrnes on Twitter with questions or comments.