Why You Should Make What You Sell
Have no fear: You can compete with Walmart, Target and the dollar stores.
To win against the big retailers, you need to vertically integrate your product, suggests Jordan Zimmerman, founder and chairman of Zimmerman Advertising. In other words, find a way to make the product yourself, because paying middlemen will eat away at your profits.
In this edition of the AskJZ video series, Zimmerman explains why vertically integrated companies -- those that manufacture and sell their own projects -- have the potential for major disruption.