Launches Its Online Hypermarket, Superstore

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You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. has launched an online hypermarket called Superstore, where users can order regular household and food items from the comforts of their homes.


The company has partnered with brands like P&G, Pepsi, Unilever, Nestle, Henkel, Mars, Reckitt Benckiser, L’Oreal, Johnson & Johnson and more to provide discounts and generally offer the same prices as a regular brick and mortar supermarket. Superstore offers a variety of products in six categories: Food & Grocery, Health & Beauty, Household Needs, Pet Care, Nutrition & Supplements, and Baby Care, along with separate sections for organic food, chocolates, etc. Superstore's launch comes soon after’s recent investment in InstaShop,which is part of its drive "to provide a world-class online shopping experience to customers." 

“With SOUQ Superstore offering convenience, greater information, reviews, enhanced customization and unlimited product selection at their fingertips, we are confident of a significant level of consumer adoption here in the Middle East," said Ronaldo Mouchawar, co-founder and CEO,, in a release. "It’s an exciting time to launch such a category as our digitally savvy consumers in the market are leading the online shopping trend, and we are experiencing exponential growth in m-commerce. By leading with innovative solutions we are set to change the way consumers shop and eat today.”

This article was originally published on tbreak and has been reposted on Entrepreneur Middle East based on a mutual agreement between the websites.

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