My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

News and Trends / Ecommerce

Souq.com Launches Its Online Hypermarket, Superstore

Souq.com Launches Its Online Hypermarket, Superstore
Image credit: Shutterstock
- Guest Writer
www.tbreak.com
2 min read
Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Souq.com has launched an online hypermarket called Superstore, where users can order regular household and food items from the comforts of their homes.

The company has partnered with brands like P&G, Pepsi, Unilever, Nestle, Henkel, Mars, Reckitt Benckiser, L’Oreal, Johnson & Johnson and more to provide discounts and generally offer the same prices as a regular brick and mortar supermarket. Superstore offers a variety of products in six categories: Food & Grocery, Health & Beauty, Household Needs, Pet Care, Nutrition & Supplements, and Baby Care, along with separate sections for organic food, chocolates, etc. Superstore's launch comes soon after Souq.com’s recent investment in InstaShop,which is part of its drive "to provide a world-class online shopping experience to customers." 

“With SOUQ Superstore offering convenience, greater information, reviews, enhanced customization and unlimited product selection at their fingertips, we are confident of a significant level of consumer adoption here in the Middle East," said Ronaldo Mouchawar, co-founder and CEO, Souq.com, in a release. "It’s an exciting time to launch such a category as our digitally savvy consumers in the market are leading the online shopping trend, and we are experiencing exponential growth in m-commerce. By leading with innovative solutions we are set to change the way consumers shop and eat today.”

This article was originally published on tbreak and has been reposted on Entrepreneur Middle East based on a mutual agreement between the websites.

Related: Infographic: How To Grow Your Ecommerce Business With Email

Inverting The Formula: Idealz Co-Founders Jad Toubayly And Easa Al Gurg Are Reinventing Online Shopping