📺 Stream EntrepreneurTV for Free 📺

Richard Branson: How to Spot an Opportunity Like sunrises, opportunities come and go -- but there will always be more.

By Rose Leadem

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Aaron Davidson | Getty Images

"Opportunities are like sunrises. If you wait too long, you miss them," Virgin Group founder Richard Branson quotes writer William Arthur Ward in a recent blog post. Like sunrises, opportunities are fleeting, and they will pass if you are unprepared.

Related: Richard Branson's Top Book Recommendations From 2016

They do not always come at the perfect time, either, so you must be ready to seize them when the chance presents itself, Branson says. There is no point in waiting to act. If you do, they will likely disappear.

That's why you must be prepared. If you "put yourself in the right mindset to spot opportunities, there are always more to follow," the successful entrepreneur writes.

Of course, that's easier said than done, because noticing opportunities can be tricky. Again, preparation is key. "Opportunities are usually disguised as hard work, so most people don't recognize them," Branson quotes columnist Ann Landers.

Related: Richard Branson: To Be Successful, Take the Stairs

Ironically, hard work is the key to taking advantage of opportunities. If you put in the time, effort and commitment, you'll open many doors for yourself. It's only a matter of noticing opportunities and acting upon them.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

Leadership

Why Companies Should Prioritize Emotional Intelligence Training Alongside AI Implementation

Emotional intelligence is just as important as artificial intelligence, and we need it now more than ever.

Business News

Elon Musk Tells Investors Cheaper Tesla Electric Cars Should Arrive Ahead of Schedule

On an earnings call, Musk told shareholders that Tesla could start producing new, affordable electric cars earlier than expected.