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Begin At The Beginning

Homebased expert Kim T. Gordon answers our readers' questions: How can you best market your service and identify potential customers?

This story appears in the June 2000 issue of

Kim T. Gordon, our Marketing Expert, answers a question about starting, running or growing your business.

Question: I'd like to start my own negotiation/consulting business using my skills and work experience with contract and business relationship negotiations. My past focus has primarily been in the health care industry, but my skills are adaptable to virtually any negotiation need. I would like some suggestions on how I can best market my services and generate business. I'm challenged to identify potential clients.

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