Everything You Need to Know About the Google Exec Who Will Lead Mattel

The toy company is getting its third CEO in two years.
Everything You Need to Know About the Google Exec Who Will Lead Mattel
Image credit: Gabe Ginsberg | Getty Images

Free Book Preview: Unstoppable

Get a glimpse of how to overcome the mental and physical fatigue that is standing between you and your full potential.
Staff Writer. Covers leadership, media, technology and culture.
2 min read

After a rocky couple of years, Mattel is bringing on Google alum Margaret H. Georgiadis to be the 72-year-old toy company’s newest CEO.

The move suggests that Mattel intends to make technology a more integral part of its brand. In 2016, the company developed several tech-oriented partnerships and rolled out products such as a $300 3-D printer.

Georgiadis currently serves as the president of Americas for Google parent Alphabet, overseeing the company’s advertising initiatives in North and South America. She has left Google once before: In 2011, after two years as Google’s VP of global sales operations, she left for a seven-month stint as chief operations officer at Groupon.

Related: Mattel Introduces New Body Types for Barbie

She will be Mattel’s third CEO in two years. In 2014, the brand behind Hot Wheels and Barbie found itself bested by Lego when the Danish company became the most successful toy company in the world. Former CEO Bryan Stockton departed soon after.

Meanwhile, Mattel lost its longstanding Disney Princess license -- a portion of the business that regularly brought in $300 million in sales -- to competitor Hasbro.

Prior to his time at Mattel, Stockton spent 22 years as president of Kraft Foods. Interim CEO Christopher Sinclair replaced him in January 2015 . Sinclair was a known quantity when he took the reins, having sat on Mattel’s board since 1996. But his resume includes several chief executive roles, including 12 years at PepsiCo in the ‘80s and ‘90s.

Related: Barbie Has More LinkedIn Followers Than You

Both had experience with big household brands, and their backgrounds were in the food and beverage industry. Stockton is 62 and Sinclair is 65. Georgiadis, 52, who is from Chicago and has an MBA from Harvard, joined McDonald’s board of directors in 2015.

“Margo is a proven and extraordinarily talented executive with a deep understanding of how to build and scale brands on a global basis and expertise in effectively engaging consumers and retail partners in a rapidly evolving digital world,” Sinclair said in a statement accompanying the announcement.

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur