One For The Road
Richard Haywood's Western-themed audio books are a runaway hit with truck drivers.
Richard Haywood is not a trucker. Nor is he a cowboy. But he knows all he needs to know about the two lifestyles to produce Western-themed audio books that have recently become all the rage with truck drivers.
Before starting his audiobook business in 1993, Haywood, a former gas and oil appraiser, had no interest in listening to books on tape. "I enjoy getting lost in a novel," the avid reader says. But his brother's bid for a seat in the Texas Senate changed everything.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!