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One For The Road

Richard Haywood's Western-themed audio books are a runaway hit with truck drivers.

This story appears in the January 1996 issue of Entrepreneur. Subscribe »

Richard Haywood is not a trucker. Nor is he a cowboy. But he knows all he needs to know about the two lifestyles to produce Western-themed audio books that have recently become all the rage with truck drivers.

Before starting his audiobook business in 1993, Haywood, a former gas and oil appraiser, had no interest in listening to books on tape. "I enjoy getting lost in a novel," the avid reader says. But his brother's bid for a seat in the Texas Senate changed everything.

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