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Anything Goes

There's no such thing as an unsaleable idea.

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This story appears in the January 1996 issue of Entrepreneur. Subscribe »

Pick an idea-any idea-and you can probably turn it into a thriving commercial enterprise. That's the lesson to be learned from the following entrepreneurs, who weren't satisfied with business as usual.

Setting The Tone

"I sort of made this into a [successful] business," says James Martin, founder of The Color People, a Denver-based company that chooses the paint colors used on hotels, office buildings and apartment complexes nationwide. "I had many, many doubts along the way."

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