Subscribe to Entrepreneur for $5

Anything Goes

There's no such thing as an unsaleable idea.

This story appears in the January 1996 issue of Entrepreneur. Subscribe »

Pick an idea-any idea-and you can probably turn it into a thriving commercial enterprise. That's the lesson to be learned from the following entrepreneurs, who weren't satisfied with business as usual.

Setting The Tone

"I sort of made this into a [successful] business," says James Martin, founder of The Color People, a Denver-based company that chooses the paint colors used on hotels, office buildings and apartment complexes nationwide. "I had many, many doubts along the way."

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK