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What Price Principles?

In an ideal world, profits and principles co-exist. In the real world, it's not so easy.

This story appears in the January 1996 issue of Entrepreneur. Subscribe »

In an increasingly competitive marketplace, can a business that puts principle above profit still survive? Actually, a growing number of entrepreneurial companies are bucking the philosophy that money makes the world go 'round.

"It's obvious that a lot of people choose profits over principle," says Albert A. Anderson, professor of philosophy and business ethics at Babson College in Wellesley, Massachusetts. "But a number of people are [succeeding and] still managing to stand on their principles."

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