6 Steps to Creating the Perfect Marketing Video (Infographic) How any company can make an impactful video, based on science and experience.

By Eric Hinson

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

laflor | Getty Images

Every company wants to create a viral video, but I've got some bad news for you. Even the best videos have no guarantee they'll ever be as popular as the kid who got bit by Charlie, Dollar Shave Club or those gangster hamsters driving a Kia.

The good news? Just like in high school, popularity doesn't always equal success. Luckily for you, successful videos do happen to have a couple things in common. To learn what those things are, check out the infographic below by Explainify. The advice is rooted in neuroscience, psychology and our personal experience working with hundreds of companies. With it, you'll learn what your video should include so that you can drive maximum engagement and grow your business.

Who knows? Maybe there's even a possibility of your video going viral.

The Psychology of the Perfect Marketing Video

Image Credit: Explainify
Eric Hinson

Founder & CEO of Explainify

Eric Hinson was tired of businesses missing the point and overcomplicating their story. In 2011, he founded Explainify to take complicated messages and make them simple through short videos. Today, Explainify is a market leader for explainer videos and continues to help clients capture attention and motivate action. Hinson has led his team in the creation of award-winning videos for both funded startups and Fortune 100s, such as Demandbase, GE and Tyson Foods. He is also a certified whiskey sommelier.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Making a Change

Learn ASL with This Bundle, Just $40 Through March 24

Learning American Sign Language can open up your mind and business potential, and this bundle makes it easy with 55 hours of content on the alphabet, essential phrases, and more.

Business Solutions

Host Your Website with iBrave — $90 for Life Through March 24

iBrave is an advanced cloud web hosting platform.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Health & Wellness

Stress Buster: Leverage the Benefits of Non-Clinical Art Therapy with This $40 App

Therapeutic, art-based exercises utilize hundreds of original works of art to add a blend of positive benefits to the experience.

Thought Leaders

6 Tips From a Clean Beauty Entrepreneur

Sarah Biggers went from a newbie in the natural beauty space to a pro in just a few years. Here are six things she wishes she'd known at the beginning.