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Second Class

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This story appears in the January 1996 issue of Entrepreneur. Subscribe »

For many women business owners, dealing with discrimination is just part of the job description. However, though coping with discrimination from banks and investors may be an expected roadblock to business success, women may not be prepared to deal with prejudice from customers.

Perhaps they should be. In a recent study by the Small Business Administration's Office of Advocacy, there was a 47.9 percent gap between the average earnings of women and men business owners-a gap partially attributed to buyer discrimination.

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